Bex embraces a highly collaborative and innovative approach to help clients strategize, align, and transform to realize their goals.
Our team
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Rob Vreeland
Managing Partner
Rob is a visionary strategy and transformation leader with decades of experience across multiple industries. He has successfully delivered billions of dollars in revenue growth and cost savings for his clients, who range from small privately-held firms to Fortune 30 global corporations.
Rob is an accomplished facilitator who works with leaders and their teams to synthesize diverse perspectives and create a common path forward. He serves as a trusted advisor to executives and has a reputation for bringing clarity to complex situations.
Rob’s clients benefit from his systematic and collaborative approach. He partners with them to formulate winning corporate, organizational, and product/service strategies. Rob helps clients align and transform people, processes and technologies to realize their strategic objectives. During his time at Verizon, Rob led an internal consultancy comprised of more than 60 professionals and achieved a net promoter score of 86% from executive clients.
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Danielle Roth
Managing Partner
Danielle is a skilled executive and operator with broad experience in finance, transformation, risk and insurance, and program management. Danielle recently served as CFO for a non-profit, managing a substantial investment portfolio, financing of a significant capital project and the annual budget. Danielle previously led the program management office as well as a consultant team for a $10 billion cost transformation program at a Fortune 30 company.
Clients who work with Danielle are served by her expertise building budgets from a “zero base,” leading the governance and cost reduction of a nearly $1 billion professional services spend, and driving a proven methodology for implementing large-scale cost reduction programs.
Danielle partners with clients to achieve alignment, design solutions, and implement initiatives. She is an indispensable collaborator for executives and also builds rapport quickly with teams to drive change. Additionally, her financial expertise grounds decision-making and planning in the bottom line.
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Kathleen Konsulis
Managing Partner
Kathleen is a trusted, strategic partner for executive leaders with years of experience developing organizational strategy and effectiveness. She creates branding, communication, and culture roadmaps across multiple consumer, B2B, and non-profit clients and industries.
Companies who partner with Kathleen leverage her expertise in pressure testing strategic choices, serving as the right hand and voice of executives, and implementing a branding and content strategy for transformation training at a Fortune 30 corporation.
Kathleen aligns organizations by listening closely to the voices of executives and team members, diagnosing root causes of issues, and inspiring teams to solve problems, using empathetic design techniques. She is a thoughtful guide, subjecting decisions and plans to keen questioning, to make them stronger.
Kathleen’s approach is human centered to ensure people are aligned with business objectives.
Our expertise
Strategy
Strategy formulation
Design thinking and innovation
Red teaming
Alignment
Strategy mapping
Balanced scorecards
Stakeholder and change management
Transformation
End-to-end process transformation
Customer experience transformation
Cost transformation

Our vision
Bex aspires to be our clients’ most trusted and reliable business partner.
Our values
To move toward our vision, we strive to demonstrate the following values.
We are accessible, collaborative, and empathetic.
To build trust with our clients, we must be easy to work with. Trust is strengthened by creating an environment where active listening, clear, concise communication, and continued alignment are priorities. We work together with clients to innovate, solve problems, execute, and create value. Commitment to our clients’ experience is the most direct path to realizing the Bex vision.
We have high standards and integrity.
To be reliable for our clients, we must operate and behave in a manner that earns their trust. We always strive to provide excellent products, services, and experiences. We believe the means to excellence is equally important as the outcome.
We value critical thinking and learning.
To deliver for our clients, we must provide thoughtful opinions, ideas, and solutions. We challenge the status quo, embrace logic, test assumptions and biases, and consider effects and implications. Our expertise is our product. We must seek new information and ways of thinking and doing.