We believe strategy is
an end-to-end process
A holistic, end-to-end approach breaks down traditional silos and maximizes the chances of strategic success.
There are three key phases:
1. Formulation and testing
2. Translation and alignment
3. Execution and monitoring
1. Formulation
and testing
During the first phase, teams document the current state, develop new strategic options, and finalize strategic choices. Steps include:
Perform situation analysis
• Clarify mission, vision, and value statements
• Document current strategy
• Complete strategic analyses
• Identify strategic challenges
Formulate strategic options
• Prioritize strategic challenges
• Identify strategic choices available
• Document multiple strategic options
Test options and choose
• Pressure test choices with reverse engineering
• Refine go-forward strategy
• Red team the strategy
2. Translation
and alignment
In phase 2, teams turn strategic choices into detailed plans with objectives, metrics and initiatives, and cascade the strategy throughout the organization. Steps include:
Plan the strategy
• Create strategy maps
• Build balanced scorecards
• Identify strategic initiatives
• Assign theme owners
• Fund strategy
Align the organization
• Align corporate, business unit, and functional strategies
• Communicate strategies to employees
• Align employee objectives and incentives
• Design/redesign organization
Plan the operation
• Create sales forecasts
• Formulate resource capacity plan
• Complete operating and capital budgets
• Establish operational KPIs
3. Execution
and monitoring
Phase 3 is about taking action. Teams execute business processes and transformation initiatives, monitor progress, and re-evaluate the strategy.
Execute processes and initiatives
• Execute business processes
• Execute strategic initiatives
Monitor and learn
• Conduct operational review meetings
• Conduct strategy execution meetings
Test and adapt
• Conduct strategy review meetings
• Test strategic assumptions
• Adapt strategy as necessary